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Welcome to course: Digital-First Marketing Management Professional Certificate

Ready to unlock the power of effective marketing and drive business success in competitive, digital-first landscape?

We are thrilled to announce the launch of the "Digital-First Marketing Management Professional Certificate" from MTF Institute of Management, Technology and Finance!

This comprehensive certificate course is designed to equip you with a solid foundation in the core concepts and strategies essential for effective marketing in any industry, specifically tailored for the demands of the digital age.

What you'll gain:

• A deep understanding of the fundamental principles driving business success through marketing.

• Skills to analyze the dynamic marketing environment, identifying opportunities and challenges.

• Mastery of Market Segmentation, Targeting, and Positioning (STP).

• Insights into Consumer Behaviour and the decision-making process.

• The ability to develop robust Marketing Strategies and make informed Pricing Decisions.

• Expertise in Integrated Marketing Communications (IMC) for impactful messaging.

This course provides the essential knowledge to navigate the exciting world of marketing, preparing you to effectively connect with customers and achieve sustainable growth.

Learn from the Best:

Your instructor is Dr. Alex Amoroso, a seasoned professional with a Doctorate (awarded distinction and honour) and extensive experience blending academic excellence with high-impact industry roles in strategy, product development, and R&D across diverse sectors including Banking & Finance, PropTech, and Consulting.

Why MTF Institute?

As a global educational and research institute with HQ in Lisbon, Portugal, MTF is trusted by over 775,000 students across 217 countries. We are proud partners of industry leaders like IBM, Intel, and Microsoft, focused on providing cutting-edge hybrid education.

Whether you're an aspiring marketing professional, a business student, an entrepreneur, or looking to upskill for the digital era, this certificate will equip you with invaluable knowledge and skills.

Learn more and register today!

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 217 countries and has been chosen by more than 775000 students.

Course Author:

Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

Course Description

Are you ready to understand the fundamental principles that drive business success in today's competitive landscape? Do you want to learn how companies connect with their customers, build strong brands, and achieve sustainable growth? This comprehensive "Marketing Management" course is designed to provide you with a solid foundation in the core concepts and strategies essential for effective marketing in any industry.

We'll start by introducing you to the world of marketing management and its crucial role in business. You'll learn how to analyse the dynamic marketing environment, identifying the opportunities and challenges that can impact a company's strategy. A key focus will be on understanding your customers: we'll dive deep into market segmentation, teaching you how to divide the market into meaningful groups, target the most promising segments, and position your product or service effectively in their minds. You'll also explore the fascinating world of consumer behaviour, understanding how customers make decisions and what influences their choices.

Building on this foundation, you will learn the process of developing robust marketing strategies. We'll cover strategy formulation, exploring different approaches to compete and create value. Pricing is a critical element, and you'll gain insights into various pricing strategies and how to make informed pricing decisions. Finally, we'll examine Integrated Marketing Communications (IMC), understanding how to coordinate different communication channels to deliver a consistent and impactful message to your target audience.

By the end of this course, you will have a comprehensive understanding of the marketing management process, from analysing the environment and understanding customers to developing strategies and executing communication plans. Whether you're an aspiring marketing professional, a business student, an entrepreneur, or simply curious about how marketing works, this course will equip you with the knowledge and skills to navigate the exciting world of marketing.

Join us to unlock your potential in marketing management and learn how to drive business success by effectively connecting with your customers!