Free Coupon Advanced Brand Theory: From Identity to Growth [100% OFF]

You can find the discounted coupon code for this course at the end of this article

What This Course Is Really About

If you’re tired of marketing courses filled with jargon, hype, or slide-deck theater, this course is different. It goes beyond surface-level tactics. This course equips you to challenge assumptions, unlearn outdated models, and apply frameworks that are grounded in marketing science—not trend-chasing.

I’m Ventseslav Hikov, Chief Strategy Officer at BBDO and a long-time advocate for clarity over chaos in brand-building. With 30 years in advertising strategy—and experience leading brand strategy for Snickers, Heineken, Volvo, Pepsi, and more—I bring battle-tested lessons from the real world. Not just slides.

This course is not about chasing the latest trend. It’s about unlearning the fluff and rediscovering the fundamentals that actually grow brands—through real strategy, creative thinking, and evidence-based insight.

This is the course for curious marketers who are done with the hacks and hype.

What’s Inside the Course?

Through real-world examples, simple exercises, and practical frameworks, you’ll apply what you learn right away—even if you're not building a brand from scratch.

Module Highlights:

• Module 1: Foundations of Modern Branding
  → What branding is (and isn’t), emotional drivers, trust, and loyalty

• Module 2: Building a Brand Identity That Lasts
  → Using Aaker’s framework to create a full, flexible identity

• Module 3: Brand Positioning & Competitive Strategy
  → Learn to stand out with meaningful differentiation, not just noise

• Module 4: Driving Brand Growth
  → Kantar’s blueprint: how brands grow with meaningful difference

• Module 5: The Five Disciplines of Brand-Building
  → Marty Neumeier’s model: Differentiate, Collaborate, Innovate, Validate, Cultivate

• Module 6: Integrating Brand & Performance
  → Get the balance right: brand vs. performance, long vs. short

• Module 7: Measuring and Implementing Strategy
  → From scorecards to strategy adjustments: build a brand that grows

My Teaching Style

Think of this as a bullshit-free zone for marketers.

I teach with:

• Real-world examples, not recycled theory

• Strategic frameworks, not generic templates

• Humor, clarity, and the occasional friendly rant

If you’re here to explore, challenge your assumptions, and walk away smarter—you’re in the right place.

Who This Course Isn’t For

If you're looking for quick hacks, trendy acronyms, or endless tactics without strategy—this probably isn’t your course. But if you’re ready to learn how real brands grow, let’s get started.

Enroll Today

Enroll today to rethink what brand strategy really means—and start building brands that last.

Already trusted by global brands and built with business relevance in mind, this course is a perfect fit for teams and professionals seeking a smarter approach to brand-building.